I use my iPad to read. Apple has also been taking some hits from Google lately, and amazingly (to me) I'm starting to feel some sympathy for them. I wish tech companies would realize that a small minority of users like the kind of bashing they do. Pretty sure that most of us would prefer to leave the zealotry out of it. It might be like American politics, with the fringe elements, "the base," getting lobbied by incendiary pitches, while the majority who are independent switch from product to product, or maybe use more than one. Reporters like bashing too, makes their jobs easier.
Similarly, I will surely get a Google tablet when it comes out. I'm so interested in this area, I have to be among the first to know what it's like. But the bluster seems so incredibly off-topic. These are just computers, they're not religious causes. At least not to me.