I was pounding my head against the wall trying to come up with an idea for a panel for SXSW before the July 9 deadline, and wouldn't you know it, I had the killer idea while walking early this morning on July 10. Damn! So close. 

The idea is to have a panel to discuss why panels with people racing to plug their product or pet idea, in competition with four other panelists, followed by the audience asking questions after lining up at a mike, is the wrong way to organize these things. 

Everyone has figured it out but no one wants to say it directly. 

It comes out like this: All the good stuff happens in the hallways.  

What they really mean: Panel discussions suck! 

So my panel would be a discussion about how to bring the hallways into the meeting room. Or to bring the meeting room into the hallways. Your choice.