Click here to show or hide the menubar.

Home >  Archive >  2010 >  July >  30

Previous / Next

Starbucks and free wifi, continued
By Dave Winer on Friday, July 30, 2010 at 1:42 PM.

A picture named buckstar.gifFollow up to the piece earlier this week. permalink

You may not like Starbucks coffee, it's not my favorite (that was kind of the point) -- but I'll go there over other choices because of the free wifi. It's funny because I have other choices because I have Verizon Mifi. And the freeness of Starbucks shouldn't matter either because until recently I had AT&T Internet service (at the house in Berkeley) and therefore Starbucks wifi was always free, for me.  permalink

There's a funny thing that happens, maybe some psychologists can explain, when something is free for everyone -- that makes it more valuable for you, even if you don't really care if it's free.  permalink

Anyway, some free advice for Au Bon Pain and all the pizza joints near the Starbucks on Astor Place, figure out how you can provide free wifi too. I bet it's going to make a diff in your business, pretty soon. It'll be like offering your customers a free glass of water if they ask for one.  permalink

RSS feed for Scripting News
This site contributes to the community river.

© Copyright 1997-2012 Dave Winer. Last update: Friday, July 30, 2010 at 2:05 PM Eastern. Last build: 8/26/2012; 5:51:51 PM. "It's even worse than it appears."

RSS feed for Scripting News

Previous / Next