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There is Toyota and there is BMW
By Dave Winer on Tuesday, August 24, 2010 at 9:08 AM.

A picture named newking.gifBeen reading comments by Dennis Crowley of Foursquare about Facebook's new check-in feature, and I think he could play it much much better. So this is a friendly open letter to my fellow New Yorker, urging him to learn about and practice positioning. To develop a clear difference between 4SQ and FB, one that makes sense to users, and allows both products to exist side-by-side.  permalink

After all, there is Toyota and there is BMW. And there are trucks and nimble sports cars and bikes and motorcycles, that all more or less do the same thing. They all have wheels and transport people and things. But they're used very differently for very different purposes.  permalink

There's lots of room for differentiation, and the products are already differentiated. But to summarily dismiss your huge competitor as "boring" -- well we understand why you would like us to think of them that way, but I don't think people do. You have to explain your product in a way that makes sense to the prospect. Craft a position that has lasting value relative to the competition. Do something they can't do because of their size and who they are. Or where they are. Or their talent pool. Or who they can strike alliance with.  permalink

Lots of opportunity here. permalink

PS: Please no more Wired cover shoots. :-) permalink

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