This is a small move, not a big one, like the trip from California to New York.  

Today I'm just moving crosstown, from the West Village to the East Village. The reason -- to be closer to the J-school at NYU, and because I want to try the east side and see what it's like.  

I also get FIOS at the new address, and if you've been reading this blog you know how much I want that.  

I want to be inside the territory of the Local East Village, the student-run news blog that's a joint venture between the NY Times and NYU. By being in the East Village, I'll be able to write about things that are part of what the LEV covers. 

Expect some blog posts about the difference between east and west. 

However... 

What's interesting about the move is how I found the movers. 

I started asking friends in NYC if they could recommend movers. I got a few recommendations. I started doing web searches, but then I thought to post a query on Twitter and on Quora. Something interesting happened on Twitter. Within a half-hour I had responses from two local moving companies. Both had staff members whose job it was to rep the company on the social nets. One of them tried harder to get my business, and offered a better price too.  

All through the process I was aware they were giving me special treatment. Probably because of the 33,000 followers I have on Twitter. Who knows, but they're aware this job will impact their online rep.  

I'm going to wait until the move is over before saying who the company is. For some reason that seems the right way to go. But as I type this, in the bedroom of my old apartment, there's a moving guy behind me packing up the closet. In the other room, two guys are wrapping my sound system and TV and a couple of computers that didn't have boxes.  

I feel pretty good about it. And of course I'm excited to be at the other end of the move in my new apartment, the east side, and next week, a better, symmetric net connection.