Adrian Chen at Gawker says that tech news is boring. And he proves it with a great example.  

I was just thinking the same thing.  

Here's the reason. Most of the people writing "tech news" need access to the execs at the big companies, because they pick and choose which reporters get seeded with their new stuff. The reporters all dream of being a Mossberg or a Pogue, and getting everything before everyone else. So they have to be careful and not tip you off to anything real that the top guys at the companies don't want you to know. 

Same as it ever was. The press plays footsie with the industry, and the news gets boring, and the industry gets inbred. Until after a few years, a new generation comes out of left field that they all never saw because they were convinced everything important comes from the people they know. 

Just another part of the cycle of tech.  

If they weren't so concerned about appearances, they could avoid the insurrections and stay in business longer. But that's life. 

BTW, I have no access to the execs -- so I don't have to care. (Which is why I have no access to the execs!) 

Also, it's wonderful that TechMeme ran Chen's piece. As if to say -- we know we're boring, and that's just the way it is.