Get a video camera, and a bright attractive person to come with you to hold a mike and a notepad (just as props), probably a woman (to put people at ease) and go to the center of your town and get ready to do man-on-the-street interviews.
We get enough messages saying this product is great or this company really cares, and we know it's all bullshit. They don't care, and we're not even customers, rather we're a business model. This came home to me yesterday sitting in a theater waiting for a movie to start. The theater is completely full. Not one empty seat. So we're not waiting for anyone to show up. And they play commercial after commercial. So much so that there were audible groans in the last couple of previews before the movie started. I'd not heard that before.
PS: Here's an example of a man-on-the-street rant from NakedJen. In this case the company-that-sucks is Humana.