Following up on yesterday's piece about sexism in tech reporting.
First, the Times should definitely get a movie critic to work on tech stuff, someone who wouldn't be so snowed by company PR. Because this release is just a re-arrangement of the existing user interface. It's not more or less accessible to non-tech-savvy users than the original interface. The only thing it's going to accomplish is to burn braincells of existing users. I don't think it will cause anyone to stop using Twitter, but it's really hard to imagine it encouraging anyone to start.
If this were a Muppet movie we'd be amazed they were calling it a new movie, because the puppets sing all the same songs. Maybe Kermit sings one song that Miss Piggy used to sing. And maybe the songs are in a different order. But to call this a new movie? Well, it's not in any way anything new.
But no matter what, once again, the tech press completely blew it. None of the reports explained why this release was so good for new users, just that it was. And Twitter Corp got their way. By giving the story to press who are known to simply rewrite press releases, they didn't get any negative reviews.
This system is ripe for reform. I think that's the real story here. And it's not a new one either. Every few years the tech industry goes through this kind of turn. It's one manifestation of a bubble-burst.