I've started to eat coconut oil on the recommendation of a friend. I'm on my third jar of the stuff, each from a different manufacturer. I was reading the label on the most recent purchase, they told a nice story of how they make the stuff. You can see little bits of coconut in the oil, which is solid at room temperature and doesn't require refrigeration. Then I wondered what the factory looks like and and the process of making it. Then I realized in the times we live in, it would be totally reasonable to be able to go to their website and watch a video, perhaps taken by an objective third party, that shows the factory is like, and how they make it. I would find that interesting. It seems totally possible, and if companies start doing it, it could be a reason to buy their product.