Everywhere I go on the web I'm seeing an ad for Google Cloud Platform.
I actually have clicked on the link a few times. (Might be the first time I've ever clicked on an ad link.)
Their algorithms have correctly inferred that I'm actively making decisions in this area now. And those decisions will influence my spending for (knock wood) many months or years into the future. They may even influence the purchasing decisions of other server users. In other words, it's a good time for them to be flooding me with their Good News.
My longtime friend Doc Searls has a vision for commerce on the Internet that's very much two-way. If you recall, Doc is the guy who famously coined the term "Markets are Conversations." Here's what Doc means, in the context of Google's Cloud Platform and me.
Dear Google -- I find the idea of your Cloud Platform very appealing. But I can't use it, because I'm doing all my server-side development in Node.js at this time, and it's missing from what you offer in Cloud Platform.
Short version: If you supported Node.js, I would probably be a customer.
That's me, the market, responding to the persistent offer that Google keeps making. They could save their money on the ads aimed at me, I'm already sold on the idea. However, until they support Node, I can't be a customer.
The other side of the market