2009: Natural Born Bloggers.
We gave everyone a broadcast station and a printing press.
Not everyone does it.
Say 1 percent are NBBs.
They all can do it, but most don't want to.
News orgs will be machines for processing huge amounts of news, adding/teaching quality.
Evan Williams is doing this at Medium.
But I don't like that he has a bottleneck, that his publishing system requires that you write and store your writing on his servers.