I was going to see Super 8 even if they hadn't tried to make it go viral by running a Twitter campaign for it. I mean a movie made by JJ Abrams and Steven Spielberg? Come on. No matter how bad it is, and I can't imagine it's anything but great, you have to see it just for the historic dimension. They're two of the best story-tellers alive today. Working together? Get me some popcorn! 

But since reading about their pre-meditated attempts to make word of mouth go viral, I'm thinking there must be something wrong with it. I don't know if they realize that people are always doing things to try to make things go viral.  

We have another word for that: Spam.  

I'm getting so bombarded with idiots saying "Super 8 is Great!!" or "Highly recommended" that I'm beginning to think they're either robots, kids in Mexico or Guatemala, or they're getting a free t-shirt if they say it the most.  

Makes me think two of Hollywood's most interesting people are really tacky spam merchants. Uck!! 

PS: I'm also pissed I wasn't cool enough to get invited to the Wednesday night super-secret preview. If you're going to do something like that, geez Louise, don't publicize it. It just makes people hate you.