The memory of Google Reader may have faded so much that Google appears ready to try again. Even the headline of this TechCrunch article is disturbing. Google did so much damage to RSS, the thought of them "reviving" it is analogous to Exxon reviving the site of some huge oil spill, one that they didn't contribute to cleaning up. Even worse, browser vendors have no place trying to provide the user interface for RSS. Another toxic dump site. If Google wants to help RSS, great -- here's how. Do the subscribe button, that's a good thing. But the result should be a dynamic OPML subscription list, that the user can provide to any reader app they want. It's dynamic in that the contents can change, and the readers should periodically check to see if feeds have been added or removed. This way, if someday Google abandons RSS, again, everything can keep on ticking, more or less. Inviting users to rely on them shows that they have no sense of responsibility for the trust they betrayed in the past. Perhaps users can refuse to go on this ride? That might be too much to hope for. And TechCrunch, they're hopeless, have been for a long time.#