I just saw that JJ Abrams has an Apple Watch.

You know there was a time when I would have had that.

When Apple gave early access to hardware to developers who created software for their platform. I was, at one time, one of those people.

I used to have a motto back then: "Software is made of free hardware."

What was cool is that it worked the other way too. Hardware is made out of free software. But that was hard to say because of piracy, could be too easily misunderstood. Still, it's true.

And it makes me wonder if there isn't still a position for a company to do what Apple used to do, cultivate relationships with software-makers.

Pretty sure JJ doesn't write too much software.