Wednesday, May 13, 2015 at 11:50 AM

How to have a future

The journalism world is having a fit of depression today as they learn that their something they've actually known for years: their distribution system is owned by the tech industry.

There is a solution. Start rebuilding your distribution system around the Internet. Instead of broadcasting to an audience, feed a community back to itself. Be distributors. Understand that you are not making the news. Your job always has been distribution.

It's all about your rolodex

  1. Gather all the rolodexes in your organization and merge them into a database.

  2. Be sure you have a field in your database called "Feed" and in that field save the address of your source's RSS or Atom feed.

  3. Make a river out of those feeds. Start watching that river. Tell your sources about the river, give them the address. About five minutes after that you will be jumping up and down with excitement.

  4. Make it your home page.

That's it. You've now created a future. Live in it, and learn from it, and evolve accordingly. There are no parachutes, no single well-defined path all news orgs will go down. You have to make it up as you go.

However, until you get your river going, you will still be in the print era. Any effort you make there is wasted, it's not how news works today or in the future. We live in an era where sources have direct access to people who want the news. The sources are learning how to use that power. You have to find new relevance.

You can use River4

River4 is an open source aggregator written in JavaScript that does all that you need to get started. I wrote it, so you know it's good.

One more thing

If you're a journalism educator, please make sure every new journalist you graduate has the ability to run a server, install blogging and river software. People should not be scared of this technology. It's not hard, and is more immediately valuable than learning to "code" -- it should be a prerequisite.


Last built: Mon, Aug 24, 2015 at 9:06 AM

By Dave Winer, Wednesday, May 13, 2015 at 11:50 AM. When in doubt, blog.