Jeff Jarvis wrote a book called What Would Google Do, as if there were great wisdom in Google, and I suppose there was. You have to have captured some basic truth to grow from zero to Google-size in such a short time. Something that others missed, or couldn't execute on.

Twitter deserves a similar treatment. Blogging was sputtering along when Twitter came out, and while it did its share of sputtering, it also was roughly a straight line pointed to the right and up.

So What Would Twitter Do?

That's what I cover in this 30-minute podcast.