This is the moment when news turns into an ugly trench warfare battle ground, as with the famous Java wars or browser wars of the 90s. Only uglier because the barrier to entry is so ridiculously low, so there will be so many more combatants. I think the news execs are babes in the woods. Facebook will win for sure. Google and Apple have nothing to lose. Twitter has everything to lose. Jeff Bezos is sitting this out smiling with his Washington Post above it all. Maybe Rupert Murdoch will sue someone. What an epic mess is brewing! And it's so freaking unnecessary. Getting out my popcorn, because I have no stake in this.