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About the author

A picture named daveTiny.jpgDave Winer, 56, is a visiting scholar at NYU's Arthur L. Carter Journalism Institute and editor of the Scripting News weblog. He pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software; former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies. A native New Yorker, he received a Master's in Computer Science from the University of Wisconsin, a Bachelor's in Mathematics from Tulane University and currently lives in New York City.

"The protoblogger." - NY Times.

"The father of modern-day content distribution." - PC World.

"Dave was in a hurry. He had big ideas." -- Harvard.

"Dave Winer is one of the most important figures in the evolution of online media." -- Nieman Journalism Lab.

10 inventors of Internet technologies you may not have heard of. -- Royal Pingdom.

One of BusinessWeek's 25 Most Influential People on the Web.

"Helped popularize blogging, podcasting and RSS." - Time.

"The father of blogging and RSS." - BBC.

"RSS was born in 1997 out of the confluence of Dave Winer's 'Really Simple Syndication' technology, used to push out blog updates, and Netscape's 'Rich Site Summary', which allowed users to create custom Netscape home pages with regularly updated data flows." - Tim O'Reilly.

8/2/11: Who I Am.

Contact me

scriptingnews1mail at gmail dot com.




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September 2010

Aug   Oct


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FYI: You're soaking in it. :-)

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Dave Winer's weblog, started in April 1997, bootstrapped the blogging revolution.

How to reboot RSS Permalink.

A picture named loveRss.gifI was not able to influence the VCs who started the RSS companies -- famous companies like Newsgator and Feedburner, and not-so-famous ones. Like most VCs they thought they understood better, so they went their own way and most of their companies flopped. Feedburner made a little money for its investors by centralizing RSS and selling that to Google. Why Google wanted it is a mystery. If they wanted to strangle and kill RSS, it would have proven a very good asset, but Google hasn't shown an interest in doing that. Maybe they just had a lot of money and it looked interesting. Who knows.

The people in the tech press never listened either -- at the beginning it was CNET, and these days its TechCrunch. I keep saying the same thing over and over, the Google Reader approach is wrong, it isn't giving you what's new -- and that's all that matters in news.

Succinctly put -- news is about what's new -- and that's it.

A picture named loverssshirt.jpgAnyway, RSS is doing fine. It forms the pipes through which news flows. Nowadays there are some new-fangled faucets called Twitter and Facebook. But behind the scenes, connecting it all together is RSS. Formats that are as deeply entrenched as RSS is stay deeply entrenched. It's how technology works. It's why we still use QWERTY typewriters and why pages are still 8.5 inches wide and 11 inches tall.

Why does Twitter work better for news than Google Reader? SImple, Twitter gives you what's new now. You don't have to hunt around to find the newest stuff. And it doesn't waste your time by telling you how many unread items you have. Who cares. (It's like asking how many NYT articles you haven't read. It would be gargantuan. I don't bother you with the number of Scripting News posts you haven't read, so why does Google?)

Maybe now that everyone agrees that Google Reader is behind us, we can start thinking about how to make news really work, learning from what we like about Twitter and Facebook. That's what I hope.

And here's what I think we should do.

First, we need a really lean and mean feed reading web service. It senses how frequently each feed changes and reads it that frequently. It's also possible for it to receive pings that say "read this feed now" -- very simple protocols, nothing as complicated as the stuff being proposed these days.

Let's call this server RiverCentral. It should be open source and very easy to install. But one of the big tech companies, one without too many fingers in too many pies, would run one. I like Yahoo or Amazon for this. It operates as a web service and a user interface. Simple REST API.

A picture named iLoveRss.gifWhat it doesn't do -- handle subscriptions. That's always been the weak spot in RSS. It should be centralized too, but that should be run non-commercially, by a foundation. Something like the name service that's at the core of the Internet. That's the one bit of the RSS puzzle that must be centralized and must not be in the hands of commercial vendors. Because then none of the commercial vendors will mind delegating their subscription-handling to it. With the RSS "market" virtually dead now (not to be confused with RSS itself) who could possibly have a problem with this?

Now we can make news really simple, and work the way we want. We've also got a platform-with-no-platform-vendor. Let everyone play, large and small. We need lots of highly optimized feed reading hubs, and one place to handle the subs.

Now this may not happen, and I'd argue if it doesn't RSS won't reboot, as a market. But it will happen in another sense. Either Twitter or Facebook will evolve to be the ideal news system, or a new upstart will come along to do it. The opportunity is there and the field is wide open.

© Copyright 1997-2011 Dave Winer. Last build: 12/12/2011; 1:39:40 PM. "It's even worse than it appears."

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